Optimizing Danantara Indonesia’s Website for Strategic Investment Communication (Study Case)
Background
Danantara Indonesia is a government-backed strategic investment management body responsible for consolidating and optimizing national assets to drive economic growth. Its website serves as the primary digital platform for communicating its mission, vision, and initiatives to stakeholders, investors, and the public.
Challenges
Strong Public Criticism of the Original Website
Upon its initial launch, the website faced harsh criticism from netizens, who highlighted several key issues:
Outdated Design – Many compared it to a 2015-era website, saying it looked unprofessional and uninspiring.
Lack of Mobile Responsiveness – The layout did not adjust properly on mobile devices, making navigation frustrating.
Broken Features – Several core functions, such as buttons, forms, and interactive elements, did not work properly.
Poor Readability – Small fonts, inconsistent spacing, and low contrast made the text hard to read.
This backlash made it clear that a complete overhaul was necessary.
Solutions Implemented
Modernized Information Architecture
Simplified navigation for easier access to key sections.
Structured content to prioritize essential information.
Full Mobile Responsiveness
Optimized the design for smooth access across desktops, tablets, and mobile devices.
Fixed layout issues to ensure proper scaling.
Bug Fixes & Functional Enhancements
Ensured all buttons, forms, and interactive elements worked correctly.
Improved site speed and stability.
Refreshed Visual Identity
Updated typography, colors, and layouts for a professional look.
Enhanced contrast and readability for a seamless user experience.
Results & Impact
Positive Public Reception – The redesign eliminated previous complaints, with users praising the modernized look.
Improved Engagement – Visitors spent more time exploring content.
Seamless User Experience – The site now offers smooth navigation across all devices.
Conclusion
By addressing public criticism and implementing a comprehensive redesign, Danantara Indonesia’s website has transformed into a professional, functional, and visually appealing platform that effectively communicates its investment strategy and national impact.